Greteman Group, agency of record for the Kansas State Fair, has earned a Silver Telly for the 2014 Kansas State Fair TV commercial.
The 36th annual Telly Awards honors creative excellence in film and video productions, groundbreaking online video content, and outstanding local, regional and cable TV commercials and programs.
The judging panel consists of more than 650 accomplished industry professionals, all past winners of a Silver Telly and members of The Silver Telly Council. The organization receives nearly 12,000 entries from all 50 states and numerous countries. Less than 10 percent of entries are chosen as winners of a Silver Telly, the highest honor.
Greteman Group has served as the agency of record for the Kansas State Fair since 2004, and this this is the fourth Telly it has received for the fair. In its first campaign (2007-2008), fair slogans included “Hanging with the Hogs,” “Check out the Studs” and “Pick up Some Bunnies” – all under the theme of “It’s a Wild Ride, Baby.” It won the overall best advertising campaign for fairs in its division from that year’s International Association of Fairs and Expositions’ (IAFE) convention in Las Vegas.
“Great creative only gets produced with clients who recognize and want work that pushes boundaries,” says Sonia Greteman, agency creative director and president. “The Kansas State Fair management team and board have supported us from Day One. That willingness to be bold has led to more than awards; it’s helped the fair realize increased attendance in a climate where other fairs have experienced decline and even closure.”
While other fairs nationwide suffer from declining attendance, the Kansas State Fair stands apart. Its record attendance of 369,322 for the 2015 fair beat the previous record set in 1995 by more than 7,500 attendees.
The recent and award-winning campaign creative capitalizes on the fabulous fair foods, top-notch entertainment and ever-popular midway. Its theme communicates a core human need – food – and adds the urgency of not missing this must-attend social event. To view the spot, visit https://vimeo.com/98342282.