Today, the Wichita City Council unanimously voted (7-0) to approve Greteman Group as marketing agency of record for the Wichita Dwight D. Eisenhower National Airport. The agency was one of five who responded to the airport’s request for proposal. The one-year contract includes up to four one-year extensions.
Greteman Group will be responsible for strategic planning, website management, social media, digital marketing and contest management. It will provide design and copywriting creative for all digital, broadcast, outdoor and print media. Copp Media Services will provide media-buying support.
“Our airport does more than offer a memorable, iconic front door to the Air Capital,” says Sonia Greteman, agency principal. “It serves as an engine of economic development and ongoing vitality. We take our role as marketing partner very seriously – even though it will be a joy to work with the airport team.”
Early last summer Eisenhower National Airport opened a grand, aviation-themed terminal and an adjacent parking garage. It also changed its name from Mid-Continent Airport. The airport, code ICT, stays the same. The airport offers daily flights on five airlines across the country. Those include Allegiant, American Airlines, Delta, Southwest Airlines and United.
While the new airport terminal was in the planning stages, Greteman Group was retained as project consultant for public art and exhibits. Special aviation-themed exhibits designed by the agency serve as an integral element in the terminal design. Juxtaposed with the history display, a striking football-field-sized public art installation, selected by Greteman Group, arches from one end of the terminal to the other, creating a spectacular abstract vision of flight.
“Good things are happening at Eisenhower National Airport,” says Victor White, airport director. “We are excited and have every confidence in Greteman Group’s ability to help us tell that compelling story.”