Newly planted everbearing plants also should have fruits removed for the first 4 to 6 weeks after planting so they develop a strong root system. (Ward Upham)
Remove Blossoms on Newly Planted Strawberries
Spring-bearing strawberry plants that were set out this spring should have blossoms pinched off. New plants have a limited amount of energy. If blossoms remain on the plants, energy that should go to runner development is used to mature fruit instead. Plants that are allowed to fruit will eventually produce runners, but those runners will not be strong enough to produce a good crop of berries the following year. For an adequate strawberry plant population and a good crop next year, early runner development is necessary. Early runners will produce far more strawberries than runners that form later in the season.