The Kansas Beef Council proudly recognizes May as Beef Month, celebrating the state’s more than 26,000 beef producers whose work supports the economic, environmental and nutritional well-being of Kansas communities. Governor Laura Kelly has also acknowledged May as Beef Month, continuing a long-standing tradition of recognizing the vital role of beef in Kansas.
“Kansas ranks third nationally for cattle and calves, with more than 6.5 million head,” KansasnBeef Council (KBC) Executive Director Scott Stebner said. “Beef Month is an opportunity to recognize the men and women who produce high-quality, nutritious beef that feeds families across our great state of Kansas.”
To celebrate, KBC is rolling out a statewide digital campaign designed to connect with consumers and share beef’s story. Campaign assets include Instagram Reels highlighting various steak cuts to grill, a multi-part series covering different ways to create delicious marinades and rubs, producer-facing content and stories highlighting beef producers.
These efforts aim to increase demand for beef as summer approaches, when grilling becomes a staple at family gatherings and celebrations. Through engaging, educational content, the campaign addresses common consumer questions, highlights the versatility of beef in everyday meals and reinforces its role as a nutrient-dense source of high-quality protein.
For more information and to follow along with the campaign, visit kansasbeef.org or follow @KSBEEF on Instagram.
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