BRANDT® to be primary sponsor of hometown driver in NASCAR’s top series
SPRINGFIELD, Illinois (AgPR) January 13, 2015 – BRANDT®, a leading agriculture retailer and manufacturer of agricultural specialty products, announced today they will return as a primary sponsor of the No. 51 driven by Justin Allgaier in the NASCAR Sprint Cup Series. BRANDT will be the primary sponsor for 21 races over the 2015 season.
2015 will be BRANDT’s second year in NASCAR’s top series and fifth year as a primary sponsor with driver Allgaier and team owner Harry Scott Jr. in a NASCAR national series.
“The NASCAR Sprint Cup Series brings awareness to our brand beyond traditional marketing efforts and serves as a platform to conduct business in a unique atmosphere,” said Rick Brandt, President & CEO of BRANDT. “NASCAR enables us to connect and engage with our grower customers and distribution partners in ways that are otherwise impossible.”
“I am very happy to have BRANDT back aboard the No. 51 in 2015,” added team owner Harry Scott Jr. “This will be our fifth year partnering with the folks at BRANDT, and the second year for HScott Motorsports in the Cup Series. We learned a lot as a team in 2014 and I am excited for what 2015 will bring for Justin, Crew Chief Steve Addington and everyone at HScott Motorsports and BRANDT.”
The sponsorship marks the fifth year that BRANDT has supported Riverton, IL native Justin Allgaier.
“I am thrilled that the BRANDT Professional Agriculture brand will be the primary sponsor of the No. 51,” said driver Justin Allgaier. “I’m looking forward to my second season in the NASCAR Sprint Cup Series, thanks to BRANDT. They are a great partner and I’m looking forward to our continued success together.
“Justin has been a great ambassador for BRANDT both on and off the track,” explained Brandt. “The agriculture industry knows and respects Justin as a person and a driver. He really understands our business and how we can grow it through NASCAR.”
Joining BRANDT on the car are the National FFA Organization, Nutrients for Life Foundation, PT&E, TradeMark Nitrogen, Grigg Brothers and BRANDT iHammer brands to make up a complete Ag car.
The 2015 season will kick off on Sunday, February 22 at Daytona International Speedway with the 57th running of the Daytona 500.
About BRANDT: A leading agricultural company, BRANDT consists of three divisions—Specialty Formulations, Retail Agronomy and Dealer Support—serving growers around the globe. Founded in 1953 by Glen Brandt and his sister Evelyn Brandt Thomas to help Illinois farmers adopt new and profitable technologies, the company has experienced aggressive growth under the leadership of President and CEO Rick Brandt. Innovation, technology and strong customer service are a few of the core beliefs that drive BRANDT today. BRANDT’s focus is providing the products and services that give growers the best opportunity for maximum return while building a stronger, healthier and more abundant food supply.
For more information, visit BRANDT on the web at: www.brandt.co